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Guides

In-depth guidance for applying AI to business work.

Longer walkthroughs that take one kind of work — a launch, a catalog, a content programme — and follow it from business context to reviewed output.

Guides by the work they cover

Running a product launch

Take one product record through page content, campaign email, and social, keeping the claims consistent.

Building a content programme

Set up business context once so long-form work stays recognisable across writers and months.

Preparing for AI-assisted search

Structure pages so they answer the question directly and are worth citing, not just ranking.

Put a guide into practice.

Every guide is written against the platform you can start using today.