Glossary
Clear explanations of the terms around AI for business.
The vocabulary that surrounds AI agents changes quickly and is often used loosely. These are the definitions we use, stated plainly.
Common terms
Business context
The company, brand, product, audience, and terminology information an agent works from — supplied by you rather than assumed.
See how Business Context is usedConnected knowledge
Approved source material that can be indexed and retrieved when relevant, helping an agent ground responses in that material and, where supported, cite the sources used.
See Connected Knowledge in Web ChatSpecialized agent
An agent designed for one defined task with a clear objective and expected output, as opposed to a general-purpose assistant.
Explore the AgentsGrounding
Using retrieved or provided source material to support and constrain an AI response, so important claims can be checked against the underlying evidence.
See grounded answers in Web ChatAEO
Answer engine optimisation — writing so a system answering a question can lift a complete, correct passage from your page.
See Search VisibilityGEO
Generative engine optimisation — being citable: stating facts plainly and consistently enough that a generative system can rely on you.
See Search VisibilityRetrieval-augmented generation (RAG)
A pattern in which a system retrieves relevant material from an indexed knowledge source before generation, giving the model source context to use instead of relying only on its pretrained knowledge. It is the method behind Web Chat.
See how Web Chat retrievesHuman review
The step where a person reads generated work and decides whether to use it. Klevidence produces drafts and leaves that decision with you rather than enforcing an approval gate.
See where review sitsBrand voice
How a business sounds in writing — plain or formal, warm or direct, and the words it does and does not use. One of the fields business context can carry, applied to a task where it is relevant.
See Business Context on the platformSee the terms in use.
The platform is the clearest explanation of most of them.